LIVE PRODUCT · iOS · ANDROID · WEB · 10K+ GOOGLE PLAY DOWNLOADS · 14 LANGUAGES
The challenge
Planning tools often ask users to organise before they can act. Projects, lists, labels and views provide flexibility, but they also introduce setup cost.
My hypothesis was that a visible 30-day horizon could provide enough context for everyday planning without turning the product into another project-management system.

The core mental model
Time over hierarchy
The primary object in CognifyTasks is the day, not the project. Today anchors the experience, while upcoming days remain visible in one continuous timeline. Tasks can be moved directly between days, and unfinished work returns to the user’s current focus.

Capture without friction
From scattered input to an editable task
Users can create a task manually, turn a photo or screenshot into structured drafts, receive a task through a shared link, or connect an MCP-compatible assistant. AI is treated as an input layer rather than a destination: it reduces capture friction while keeping the user in control of the final plan.
Photo or screenshot → recognition → editable draft → selected date → task created
Claude/Codex conversation → MCP connection → task appears in Cognify

Interaction design
Fast editing
Direct rescheduling
Recurring routines
Push notifications
Sharing tasks

A system across platforms
One product language across mobile and web
A shared Flutter foundation allowed me to move quickly across platforms, while interaction patterns were adapted to the context of mobile, desktop and system notifications rather than copied mechanically between screens.

Building the product
v1.0 — 30-day timeline, task creation, sync
v1.1 — encryption, recurring tasks
v1.2 — widgets, redesigned calendar, interaction improvements
v1.3 — Image-to-task, AI Connections, sharing and reliability work
Outcomes
From a personal prototype to a live cross-platform product
10K+ Google Play downloads
1.5K - Active users in the last 30 days
380 - Active users in the last 7 days
4.25 - Google Play rating
3 platforms
14 languages
Acquisition proved that the product could reach a global audience. Usage and cohort data also revealed the next design challenge: improving first-session activation and helping users build a recurring planning habit.
Reflection
Building CognifyTasks changed how I work as a designer. Shipping the product myself forced me to consider implementation cost, migration safety, offline behaviour, store requirements and long-term maintainability alongside interaction and visual quality.
The next product challenge is no longer adding features, but improving activation and helping new users understand the 30-day model faster.